Brand-funded Cashback & Digital Coupons That Drive Purchases.
Give shoppers a reason to choose your brand. Reward eligible purchases. Encourage repeat buying.
Move beyond traditional discounts and generic promotional campaigns.
ZlipR helps FMCG and D2C brands create brand-funded cashback and digital coupon campaigns designed to influence actual shopping behaviour.
From new product trials and individual SKU promotions to combination offers, larger pack incentives and repeat-purchase campaigns, brands can create targeted promotional experiences with clearly defined eligibility and redemption rules.
Activate offers across digital campaigns, quick commerce and participating offline retailers. Connect shoppers with relevant products, reward qualifying purchases and understand how consumers respond to your promotions.
Fund the offer. Influence the purchase. Measure the outcome.
Brand-funded offers are promotional incentives paid for by the brand to encourage consumers to purchase selected products.
Unlike retailer-funded discounts, the promotional cost is borne by the brand, allowing FMCG and D2C companies to design campaigns around specific marketing and business objectives.
These offers can take several forms
Cashback on selected products.
Digital coupons and promotional rewards.
Buy-more-save-more campaigns.
Multipack and combination offers.
First-purchase incentives.
New product trial promotions.
Repeat-purchase rewards.
ZlipR helps brands create and activate these campaigns with product-level eligibility, promotional rules and available purchase verification mechanisms.
The objective is simple: make promotions more targeted, actionable and measurable.
How ZlipR helps brands run cashback and coupon campaigns.
01
Product-level cashback campaigns.
Reward consumers for purchasing the products that matter to your business.
Instead of offering a generic discount across an entire portfolio, brands can create cashback campaigns around selected products, variants, pack sizes and product combinations.
For example
Buy Product A and get ₹20 cashback.
Buy two packs of Product A and get ₹40 cashback.
Purchase the 1 kg pack and get ₹30 cashback.
Buy Product A and Product B together and get ₹50 cashback.
Try a newly launched product and receive an introductory reward.
Brands can use product-level promotions to
Drive sales of selected SKUs.
Encourage trials of new products and variants.
Promote larger pack sizes.
Increase units per transaction.
Encourage cross-selling across product categories.
Reward the purchase behaviour you want to encourage.
02
Digital coupons for targeted promotions.
Make promotional offers easy for consumers to discover and access.
ZlipR enables brands to create digital coupon campaigns that shoppers can discover through digital advertisements, social media, creator campaigns, brand websites, QR codes and participating retail touchpoints.
Coupons can be configured around specific products, campaigns and eligibility conditions.
Potential campaign formats include
New product launch coupons.
First-purchase incentives.
Category-specific offers.
Seasonal and festive promotions.
Limited-period product offers.
Brand portfolio promotions.
Digital coupons help brands communicate promotional value while giving consumers a clear reason to explore and purchase eligible products.
Make every offer discoverable and actionable.
03
Combination offers and bigger basket promotions.
Encourage shoppers to purchase more through product combinations and multi-product incentives.
Rather than promoting only individual products, brands can create offers that reward consumers for purchasing complementary products or larger quantities.
Examples
Purchase condition
Cashback reward
Buy 2 packs of Product A
₹40
Buy Product A + 2 packs of Product B
₹50
Buy selected family pack
₹30
Purchase 3 eligible products
₹75
Buy shampoo + conditioner combination
₹50
These offers can help brands
Increase average basket value.
Promote larger pack sizes.
Drive cross-selling.
Introduce complementary products.
Encourage consumers to explore more of the brand portfolio.
Move shoppers from single-product purchases to bigger baskets.
04
New product trials and first-purchase incentives.
Getting consumers to try a new product or variant is often one of the biggest challenges for FMCG brands.
Brand-funded cashback and coupons can reduce the perceived risk of trying something new.
ZlipR enables campaigns designed to
Encourage first-time product purchases.
Promote newly launched products.
Introduce new flavours, fragrances and variants.
Encourage trials across product categories.
Reward qualifying purchases during launch campaigns.
Brands can define eligible products, campaign periods, promotional limits and redemption conditions.
Make it easier for shoppers to give your next product a try.
These trial mechanics are part of a broader Shopper Marketing strategy.
05
Purchase-based cashback and offer verification.
A promotional offer is only as reliable as its eligibility and verification process.
ZlipR supports campaign workflows designed to validate whether a shopper’s purchase meets the configured offer conditions.
Depending on the sales channel and available integrations, verification can use
Integrated POS transaction data.
Retailer billing information.
Digital transaction or order data where supported.
Uploaded purchase receipts or invoices.
Product and quantity validation against campaign rules.
For example, a campaign offering ₹40 cashback on two packs of Product A should verify the eligible products and quantities before approving the reward.
Verification rules can help brands control campaign eligibility, reduce duplicate claims and improve promotional accountability.
Reward eligible purchases, not just offer interactions.
Every campaign has different objectives. ZlipR allows brands to structure promotional campaigns around defined conditions.
Possible campaign parameters include
Eligible products, UPCs and variants.
Minimum purchase quantities.
Required product combinations.
Cashback amount or coupon value.
Campaign start and end dates.
Maximum redemptions per consumer.
Overall campaign budget and reward limits.
Eligible sales channels and participating retailers.
First-purchase or repeat-purchase conditions.
For example
Campaign: Product A Trial Offer
Eligible productProduct A, 500 g
Minimum quantityOne unit
Reward₹20 cashback
EligibilityOne approved redemption per consumer
DurationCampaign-defined period
VerificationEligible purchase validation
These rules give brands greater control over promotional expenditure and campaign execution.
07
Drive repeat purchases and brand loyalty.
A successful promotion should not end with the first purchase.
ZlipR can support promotional strategies designed to encourage consumers to return and purchase again.
Examples
Reward the first eligible purchase.
Offer an additional incentive on the next purchase.
Encourage purchases at defined intervals.
Reward purchases across multiple product categories.
Create campaigns for complementary products.
Introduce repeat-purchase rewards for selected consumers.
Where supported by consumer identification and campaign rules, brands can design sequential or repeat-purchase incentives.
Turn one-time trials into opportunities for lasting brand preference.
How a brand-funded cashback campaign works.
ZlipR connects brands, shoppers, retailers and purchase verification workflows.
Create the campaign
The brand selects eligible products, defines cashback amounts, sets the campaign budget and configures promotional conditions.
Promote the offer
The campaign is distributed through digital advertisements, social media, influencers, brand websites, QR codes, quick commerce and participating retailers.
Shoppers discover the offer
Consumers explore eligible products, understand the offer conditions and access the relevant shopping destination.
Purchase eligible products
The shopper purchases the qualifying products through a supported sales channel.
Verify the purchase
Available transaction, POS or receipt-verification mechanisms validate the products, quantities and eligibility conditions.
Reward the shopper
Approved cashback or coupon rewards are processed according to campaign rules.
Measure campaign performance
Brands review available campaign engagement, eligible purchases, approved redemptions and promotional expenditure.
From offer discovery to verified redemption.
Cashback campaigns across online and offline retail.
ZlipR helps brands connect promotional campaigns with multiple shopping environments.
Quick commerce
Promote eligible products through shoppable campaigns linked to supported platforms such as Swiggy Instamart and Zepto. Use cashback and product combinations to encourage product discovery and larger baskets.
Activate brand-funded offers through participating supermarkets, neighbourhood stores and kirana retailers. Use POS integrations, billing data or other supported purchase-verification mechanisms to validate eligible transactions.
Promote cashback and coupon campaigns through digital advertising, influencer content, brand websites and social media. Connect consumers to campaign pages and relevant shopping destinations.
Packaging and in-store QR campaigns
Use Smart QR Codes on product packaging, promotional displays and retail flyers to help consumers discover offers and access shopping experiences.
Control promotional spending with campaign-level rules.
Promotional budgets need to be managed carefully.
ZlipR supports campaign configurations that can help brands define promotional limits and manage eligible redemptions.
Brands can establish
Total campaign budget.
Cashback amount per approved purchase.
Maximum reward per consumer.
Maximum eligible redemptions.
Product and quantity restrictions.
Campaign duration.
Channel and retailer eligibility.
Redemption and approval conditions.
These controls help align promotional spending with campaign objectives and make it easier to manage offer execution.
Why choose ZlipR for brand-funded promotions?
Product-level targeting
Reward purchases of specific products, variants, pack sizes and combinations.
Flexible promotional mechanics
Create cashback, digital coupons, trial offers and bundle incentives.
Purchase verification
Validate eligibility through supported POS, transaction and receipt-verification mechanisms.
Multi-channel activation
Connect offers with digital media, quick commerce and offline retail.
Budget control
Configure campaign budgets, redemption limits and eligibility rules.
Repeat-purchase opportunities
Design promotional journeys that encourage subsequent purchases.
Campaign measurement
Track engagement, eligible purchases and approved redemptions where supported.
Built for FMCG and D2C brands.
ZlipR brand-funded promotional solutions can support campaigns across:
Food and beverages
Personal care and beauty
Home care and household products
Packaged foods and snacks
Health and wellness
Baby care and lifestyle products
Whether your objective is new product adoption, higher sales of selected SKUs, larger baskets or repeat purchases, ZlipR helps make brand-funded promotions more targeted and actionable.
Your brand already invests in advertising, trade promotions and consumer incentives. ZlipR helps connect those investments with product-level promotional campaigns that shoppers can discover, understand and redeem through supported shopping channels.
From a first-time product trial to a larger basket or repeat purchase, create promotions around the shopper behaviour you want to influence.
Fund the offer. Influence the purchase. Measure the outcome.
Good questions. Clear answers.
What are brand-funded cashback campaigns?
Brand-funded cashback campaigns are promotions where a brand rewards consumers for purchasing selected products. The cashback is funded by the brand and is paid to eligible shoppers after the applicable purchase and campaign conditions are verified.
How are digital coupons different from cashback offers?
A digital coupon provides a promotional benefit such as a discount or reward when an eligible purchase is made. Cashback typically involves returning a defined monetary reward to the consumer after a qualifying purchase. Both can be used to encourage trials and purchases.
Can FMCG brands offer cashback on specific products or SKUs?
Yes. Brands can configure promotions around selected products, UPCs, variants, pack sizes and product combinations, subject to the campaign’s verification capabilities.
How does ZlipR verify eligible purchases?
Depending on the sales channel and available integrations, purchase verification can use POS transaction data, digital order information, retailer billing records or uploaded receipts. The verification process checks eligible products, quantities and other campaign conditions.
Can a brand limit cashback to one redemption per consumer?
Yes. Campaign rules can include limits such as one redemption per consumer, maximum cashback per user and an overall campaign redemption cap, subject to the consumer identification and verification mechanism used.
Can brands run Buy 2 Get Cashback or combination offers?
Yes. Brands can create quantity-based and combination-based promotions. For example, a shopper may receive ₹40 cashback for buying two packs of Product A or ₹50 for buying Product A along with two packs of Product B.
Can brand-funded offers work on Swiggy Instamart and Zepto?
ZlipR can connect offer discovery and shopping journeys to supported quick commerce destinations. Actual purchase verification and cashback processing depend on the available platform integrations and campaign configuration.
How can cashback campaigns encourage repeat purchases?
Brands can create sequential promotional campaigns that reward an initial trial and offer further incentives for subsequent eligible purchases. Repeat-purchase campaigns depend on the ability to identify consumers and validate their transactions across the relevant purchase channels.
Can brands measure the performance of cashback campaigns?
Yes. Depending on available integrations, brands can track campaign engagement, offer interactions, eligible purchases, approved redemptions and promotional expenditure. Verified purchase reporting depends on the transaction data available for the campaign.
