Swiggy Instamart & Zepto Advertising for FMCG Brands
Quick Commerce Marketing That Turns Ads into Shopping Actions.
Turn digital attention into product discovery, shopping actions and purchases on quick commerce platforms.
Consumers discover products across Instagram, YouTube, Google, influencer content and brand websites. But there is often a gap between seeing an advertisement and actually buying the product.
ZlipR bridges this gap by connecting digital campaigns directly to shopping journeys on platforms such as Swiggy Instamart and Zepto.
With Ad-to-Cart experiences, campaign-specific links, product bundles and brand-funded offers, ZlipR helps FMCG and D2C brands make their marketing campaigns more actionable.
From digital ad to quick commerce shopping. Make every campaign count.
Quick commerce marketing is the use of digital advertising, promotions, brand campaigns and shopper engagement strategies to influence product discovery and purchases on quick commerce platforms.
Platforms such as Swiggy Instamart and Zepto have become important shopping destinations for everyday products, groceries, personal care, beauty, snacks and household essentials.
For FMCG and D2C brands, this creates an opportunity to reach consumers when they are ready to shop.
However, driving awareness alone is not enough. Brands need to connect advertising with product availability, shopping journeys and purchase opportunities.
ZlipR helps make this connection by linking digital media, creator campaigns, brand content and QR codes to relevant product shopping experiences.
Turn every digital campaign into a shopping opportunity.
01
Ad-to-Cart: connect advertising directly to shopping.
Traditional digital advertising often sends consumers to a brand website or a generic product listing. This creates additional steps before a shopper can complete a purchase.
ZlipR Ad-to-Cart helps shorten this journey by connecting campaign creatives directly to relevant product shopping destinations on supported quick commerce platforms.
A shopper sees an advertisement, clicks the campaign link, discovers the featured product and continues to the relevant shopping experience on Swiggy Instamart or Zepto.
How it works
A brand creates a shoppable campaign on ZlipR.
Products, images, videos and campaign messaging are added.
ZlipR generates a campaign-specific link.
The link is shared through digital advertisements, social media, creators or other channels.
Shoppers click the link and are directed to the relevant product shopping destination.
They continue their purchase on the supported quick commerce platform.
Depending on platform capabilities and product availability, the journey can lead to a product page or a cart-oriented shopping experience.
Reduce the distance between seeing a product and shopping for it.
Your marketing campaigns already generate attention across multiple channels. ZlipR helps connect these touchpoints to a consistent shopping experience.
Use one campaign link across
Instagram and Facebook advertisements.
YouTube and video campaigns.
Influencer and creator content.
Brand websites and landing pages.
WhatsApp campaigns.
QR codes on packaging and print media.
Digital and offline promotional campaigns.
Instead of sending shoppers to different destinations, brands can create a consistent shoppable experience around their campaign.
Campaign links can be customised around the product, audience, offer or campaign objective.
One campaign. Multiple touchpoints. A connected shopping journey.
03
Promote product bundles and combination offers.
Quick commerce is an opportunity to encourage shoppers to explore more than one product in a category.
Rather than advertising only individual SKUs, brands can use ZlipR to promote product combinations, multipacks and larger pack sizes.
For example
Buy Product A and Product B together.
Discover a complete skincare routine.
Try a shampoo and conditioner combination.
Promote a family pack instead of a single-use pack.
Encourage shoppers to explore multiple products from the same brand.
Brands can also combine these campaigns with brand-funded cashback incentives.
Examples
Buy 2 packs of Product A and get ₹40 cashback.
Buy Product A + 2 packs of Product B and get ₹50 cashback.
Purchase a selected combination pack and unlock a reward.
These promotional mechanics can help encourage larger baskets, cross-selling and product discovery.
Influencer marketing creates product discovery and consumer interest. ZlipR helps connect that interest with shopping opportunities.
Give creators campaign-specific links that direct their audiences to relevant product destinations on supported quick commerce platforms.
Use these links across
Instagram Reels and Stories.
YouTube videos and descriptions.
Creator recommendations.
Product reviews and demonstrations.
Recipe and lifestyle content.
WhatsApp creator communities.
Instead of stopping at views, likes and comments, brands can create a path from creator-led discovery to shopping action.
Turn creator recommendations into shoppable experiences.
06
Make offline advertising shoppable with QR codes.
Connect traditional media campaigns with quick commerce shopping journeys.
ZlipR Smart QR Codes can be used across
Television and connected TV advertisements.
Newspaper and magazine advertisements.
Outdoor and transit advertising.
Product packaging.
In-store displays and promotional flyers.
Product sampling and activation campaigns.
When shoppers scan the QR code, they can discover the featured product, explore the campaign and access supported shopping options.
This allows brands to connect offline media exposure with digital product discovery.
Bring every media touchpoint closer to purchase.
07
Track campaign engagement and purchase outcomes.
Understand how consumers interact with your campaigns and promotional offers.
ZlipR helps brands connect campaign touchpoints with shopping actions and redemption outcomes.
Depending on available integrations and campaign configuration, brands can track
Campaign link clicks and engagement.
Product and offer interactions.
QR scans.
Shopping destination visits.
Cashback and coupon redemptions.
Verified purchases where transaction-level verification is supported.
This provides a more connected view of campaign performance than relying on advertising engagement metrics alone.
Measure shopper actions, not just advertising attention.
How ZlipR connects advertising to quick commerce purchases.
Discover
Consumers see your campaign through social media, digital advertising, influencers, brand websites or QR codes.
Click
They interact with a ZlipR campaign link.
Explore
They discover the featured product, bundle or brand-funded offer.
Shop
They continue to the relevant product destination on Swiggy Instamart or Zepto, depending on the campaign and availability.
Purchase
The shopper completes the transaction on the supported quick commerce platform.
Measure
ZlipR captures available engagement, shopping and promotional redemption data, with purchase verification where supported.
Built for FMCG and D2C brands.
ZlipR quick commerce marketing solutions can support campaigns across:
Food and beverages
Snacks and packaged foods
Personal care and beauty
Home care and household products
Health and wellness
Baby care and lifestyle products
Whether you are launching a new product, promoting a larger pack, introducing a new variant or encouraging repeat purchases, ZlipR helps connect your marketing campaigns to shopping opportunities.
Why choose ZlipR for quick commerce marketing?
Ad-to-Cart experiences
Connect digital campaigns to relevant product shopping destinations.
Cross-channel campaign links
Use a consistent shoppable link across ads, creators, websites and QR codes.
Product bundles
Promote multipacks, combination offers and complementary products.
Brand-funded cashback
Add promotional incentives to encourage eligible purchases.
Creator-led commerce
Make influencer and social content actionable.
Offline-to-online activation
Connect traditional media and physical touchpoints to digital shopping.
Campaign measurement
Understand engagement, shopping actions and verified promotional redemptions where supported.
Your consumers are already discovering products across social media, digital advertisements, influencer content and offline media. Give them a more direct route to shop.
With ZlipR, connect your campaigns to product shopping experiences on Swiggy Instamart and Zepto, promote product combinations and create brand-funded offers that encourage purchase.
Don’t just drive clicks. Create shopping opportunities.
Good questions. Clear answers.
What is quick commerce marketing?
Quick commerce marketing involves promoting products and brands through advertising, product placements, digital campaigns and promotional offers that influence shopping activity on platforms such as Swiggy Instamart and Zepto.
How can FMCG brands advertise on Swiggy Instamart and Zepto?
Brands can explore platform-specific advertising and promotional opportunities, as well as external campaigns through social media, search, influencers and other digital channels. ZlipR complements these activities by connecting campaign creatives and links to relevant product shopping destinations.
What is Ad-to-Cart marketing?
Ad-to-Cart marketing connects digital advertisements to product shopping destinations, reducing the steps between product discovery and purchase. With ZlipR, brands can create campaign-specific links that direct shoppers towards relevant products on supported quick commerce platforms.
Can ZlipR connect Instagram and Facebook ads to Swiggy Instamart and Zepto?
Yes. Brands can use ZlipR campaign links in supported advertising and social media placements. When shoppers click these links, they are directed to the relevant product shopping experience, depending on platform capabilities and product availability.
Can brands promote product bundles on quick commerce platforms?
Brands can use ZlipR campaigns to showcase multipacks, combination offers and complementary products. The shopping destination and availability of individual products or bundles depend on the supported platform and campaign setup.
Can brands offer cashback on quick commerce purchases?
Yes. Brands can configure brand-funded cashback campaigns for eligible purchases, subject to campaign rules and the available purchase verification mechanism.
Does ZlipR replace advertising on Swiggy Instamart or Zepto?
No. ZlipR complements platform-native advertising and promotional activities. It helps brands connect campaigns running across external digital media, creators, websites and QR codes to relevant shopping destinations on quick commerce platforms.
How can brands measure quick commerce campaign performance?
Brands can measure campaign link engagement, QR scans, shopping interactions and promotional redemptions. Transaction-level purchase measurement depends on the availability of platform integrations or other supported verification mechanisms.
