Retail Media Network: Turn Offline Retail into a Measurable Media Channel.
Connect brands with shoppers where purchase decisions happen.
ZlipR helps build a connected retail media network by bringing FMCG brands, neighbourhood retailers and shopper touchpoints together.
Transform everyday retail interactions into brand advertising and promotional opportunities. From digital flyers and in-store promotions to QR campaigns, WhatsApp engagement and brand-funded cashback, ZlipR enables retailers to become active media partners for brands.
Help brands influence shoppers closer to the point of purchase while creating new engagement and revenue opportunities for retailers.
A Retail Media Network (RMN) is a network of advertising and promotional channels operated by retailers that allows brands to reach shoppers through retailer-owned platforms, stores and customer touchpoints.
Traditionally, retail media has been associated with sponsored product listings, search advertising and display advertising on large e-commerce platforms.
But retail media opportunities extend far beyond online marketplaces.
Neighbourhood supermarkets, grocery stores, modern trade outlets and kirana stores interact with millions of shoppers every day. Their physical stores, digital flyers, WhatsApp channels, billing counters and customer relationships can become valuable media touchpoints for FMCG brands.
ZlipR helps connect these fragmented retail touchpoints into a more organised and measurable offline retail media network.
Why offline retail media matters.
A significant part of FMCG shopping continues to happen through physical retail outlets.
Yet, many neighbourhood retailers remain disconnected from the digital advertising ecosystem. Their ability to promote brands, communicate offers and engage shoppers is often limited to traditional signage, printed flyers and word of mouth.
For FMCG brands, this creates an opportunity to extend media and shopper marketing beyond digital platforms and large retail chains.
With ZlipR, participating retailers can become local media and promotional partners, helping brands
Reach shoppers closer to the point of purchase.
Promote products in relevant retail environments.
Communicate offers through digital and physical touchpoints.
Drive product trials and larger basket sizes.
Activate brand-funded promotional campaigns.
Understand campaign engagement and offer redemption.
How ZlipR powers an offline retail media network.
01
Digital flyers and retailer promotions.
Transform traditional retail flyers into digital promotional channels.
ZlipR enables retailers to showcase products, brand promotions and special offers through digital flyers that shoppers can discover and access.
Brands can use these promotional spaces to
Feature selected products and new launches.
Highlight promotional pricing and product bundles.
Promote seasonal and festive campaigns.
Communicate category-specific offers.
Drive shoppers towards participating retailers.
Digital flyers help retailers communicate more offers while giving brands additional local visibility.
Bring brand communication closer to shoppers inside physical retail stores.
Retailer touchpoints such as entrances, shelves, billing counters, promotional displays and store signage can be used to communicate brand messages and offers.
ZlipR can connect these physical touchpoints with digital experiences through QR codes and campaign-specific landing pages.
Potential activation formats include
In-store product promotions.
QR-enabled brand displays.
Product sampling and trial campaigns.
Promotional signage and digital flyers.
Cross-selling and combination offers.
Help brands influence shoppers when they are browsing, comparing and making purchase decisions.
03
WhatsApp-based shopper engagement.
Enable retailers to communicate relevant offers and promotions with their customers through digital channels.
Retailers can use WhatsApp-led engagement to share digital flyers, product updates, store offers and promotional campaigns with opted-in customers.
Brands can participate through retailer-led campaigns that promote selected products and encourage shoppers to visit stores or explore available offers.
This creates opportunities for local, retailer-led shopper engagement beyond traditional advertising.
04
Brand-funded offers and cashback.
Turn retail promotions into measurable shopper activation campaigns.
ZlipR enables FMCG brands to fund promotional campaigns that reward eligible purchases through cashback and digital offers.
Brands can create campaigns around specific products, packs and combinations.
Examples
Buy two packs of Product A and get ₹40 cashback.
Buy Product A plus two packs of Product B and get ₹50 cashback.
Purchase a selected product variant to receive a promotional reward.
Buy a larger pack and unlock a brand-funded offer.
These promotions can help brands encourage trials, increase units per transaction, promote larger packs and drive repeat purchases.
Retailers benefit from additional promotional engagement, while shoppers receive incentives on eligible purchases.
Smart QR codes: connect physical media to digital experiences.
Bridge the gap between physical retail advertising and digital shopper journeys.
ZlipR Smart QR Codes can be deployed across in-store displays, product packaging, flyers, print advertisements and other brand touchpoints.
When shoppers scan a QR code, they can discover products, explore offers, access campaign information and navigate to supported shopping options.
QR-based campaigns can help brands connect offline media exposure with measurable digital engagement.
06
Retailer network as a local media channel.
Bring independent retailers together into a connected retail media ecosystem.
Each participating retailer represents a potential local media touchpoint for brands seeking to reach shoppers in specific retail environments.
ZlipR helps organise these retailer relationships and promotional opportunities, enabling brands to plan campaigns across participating stores.
This creates opportunities for
Local and regional brand campaigns.
City and neighbourhood-level promotions.
Product launches and sampling.
Category-specific shopper activation.
Retailer-led promotional programmes.
Campaigns across participating retail networks.
As the network expands, brands can access a broader set of local retail touchpoints through a connected platform.
From retail touchpoints to measurable media.
ZlipR connects different retail media touchpoints with campaign engagement and promotional outcomes.
Brand campaign
A brand plans a product promotion, advertising campaign or shopper activation initiative.
Retail media network
The campaign is activated across participating retailers and available promotional touchpoints.
Shopper engagement
Shoppers discover products and promotions through digital flyers, in-store displays, QR codes and retailer communication channels.
Shopping action
Shoppers explore offers, visit stores, access product pages or make eligible purchases.
Campaign measurement
Brands receive available campaign engagement, coupon redemption and verified purchase data, depending on the campaign’s tracking and integration capabilities.
From retail visibility to measurable shopper action.
A win-win ecosystem for brands, retailers and shoppers.
For FMCG brands
Extend brand visibility beyond traditional advertising channels.
Reach shoppers closer to the point of purchase.
Activate local and regional retail campaigns.
Promote product trials, larger packs and combination offers.
Fund targeted shopper promotions.
Measure campaign engagement and available redemption outcomes.
For retailers
Create additional promotional opportunities for brands.
Attract more shoppers through relevant offers.
Promote products and increase customer engagement.
Build stronger relationships with FMCG brands.
Unlock potential promotional and media revenue opportunities.
Digitise customer communication through flyers and digital channels.
For shoppers
Discover relevant products and brand offers.
Access promotional deals at participating stores.
Find product combinations and cashback opportunities.
Engage with local retailers through digital channels.
Receive more value from everyday shopping.
Retail media beyond large e-commerce platforms.
Retail media should not be limited to large online marketplaces and organised retail chains.
Millions of shopping interactions take place every day across neighbourhood supermarkets, grocery stores and independent retailers.
ZlipR aims to bring these fragmented retail touchpoints into the retail media ecosystem.
By connecting retailers, brands and shoppers through a common platform, ZlipR can help expand retail media opportunities across both organised and neighbourhood retail.
Make every participating retailer a potential media touchpoint.
Whether you are an FMCG brand looking to expand your shopper marketing reach or a retailer looking to monetise promotional opportunities, ZlipR helps connect the ecosystem.
Let’s make offline retail more connected, engaging and measurable.
Partner with ZlipR to build the next generation of retail media.
A Retail Media Network in India connects brands with shoppers through retailer-owned advertising and promotional channels. These can include e-commerce platforms, supermarkets, neighbourhood stores, digital flyers, in-store displays and retailer communication channels.
What is offline retail media?
Offline retail media refers to advertising and promotional opportunities within physical retail environments. Examples include in-store displays, shelf promotions, digital screens, QR codes, sampling, printed flyers and retailer-led promotional campaigns.
How is a retail media network different from traditional in-store advertising?
Traditional in-store advertising generally focuses on placing brand messages inside retail stores. A retail media network can connect multiple retailers, standardise campaign activation and provide campaign engagement and redemption measurement across participating touchpoints.
How can FMCG brands use retail media networks?
FMCG brands can use retail media networks to promote new products, run product trials, communicate brand-funded offers, encourage larger basket sizes and reach shoppers through retailer-owned channels.
How can neighbourhood retailers earn from retail media?
Participating retailers can make promotional inventory and shopper touchpoints available to brands. Depending on the network’s commercial model, retailers may earn promotional or media revenue for hosting and activating brand campaigns.
How does ZlipR help create an offline retail media network?
ZlipR connects participating retailers, FMCG brands and shopper touchpoints through digital flyers, in-store promotions, QR campaigns, WhatsApp engagement and brand-funded offers. The platform helps coordinate campaign activation and capture available engagement and redemption data.
Can retail media campaigns be measured?
Yes. Retail media campaigns can track metrics such as campaign reach where available, QR scans, flyer engagement, offer interactions, coupon redemptions and verified purchases. The exact measurement depends on the campaign format, integrations and available transaction data.
