ZlipR
Purchase Measurement & POS Integration for FMCG Brands
Measure what shoppers actually buy—not just what they see or click.
ZlipR connects shopper marketing campaigns, brand-funded offers and retail transactions to help FMCG and D2C brands measure campaign performance beyond impressions and engagement.
Through POS integrations, UPC-level purchase validation, receipt verification and cashback redemption tracking, ZlipR helps brands understand which promotions drive actual purchases across participating offline retailers and supported digital commerce channels.
From campaign engagement to verified purchase outcomes.
Traditional advertising metrics tell you how many people saw or interacted with a campaign. But did those interactions translate into purchases?
ZlipR bridges this gap by connecting shopper engagement with transaction-level purchase data wherever supported integrations are available.
Whether a shopper discovers an offer through a digital campaign, scans a QR code, visits a participating retailer or purchases through a supported commerce platform, ZlipR helps connect the campaign journey to measurable shopping outcomes.
Connect digital ads, social media, influencer campaigns, QR codes, digital flyers and brand-funded offers to relevant shopping destinations.
Access transaction information through integrated POS systems, supported digital commerce integrations or shopper-submitted bills and receipts.
Validate eligible purchases using UPC/SKU-level transaction data, receipt information and campaign-specific offer rules, depending on the available data source.
Track eligible cashback and coupon redemptions, including product combinations, purchase quantities and campaign eligibility.
Understand how shopper engagement translates into verified purchases, product trials, basket growth and repeat transactions where the required data is available.
ZlipR supports different purchase verification methods depending on the retailer, POS system and commerce channel.
Connect with participating retail POS systems to access transaction-level billing data.
Enable purchase validation through digital or physical bills.
Connect supported digital commerce journeys to available order and purchase information.
This connects closely with Quick Commerce Marketing campaigns on supported platforms such as Swiggy Instamart and Zepto.
ZlipR helps brands move beyond conventional media metrics and understand the retail outcomes of their shopper marketing investments.
Understand how many eligible units of a product were purchased during a campaign.
Measure first-time or qualifying purchases of new products where customer or purchase history is available.
Understand whether buy-more-save-more offers and combination promotions encourage shoppers to purchase additional products or larger packs.
Track offer activation, eligible purchases, verified redemptions and campaign reward costs through brand-funded offers.
Compare campaign performance across participating stores, retail networks and locations where transaction data is available.
Measure repeat buying behaviour where shopper identity can be consistently and appropriately matched across transactions.
ZlipR helps connect traditional campaign metrics with purchase-oriented performance indicators.
| Traditional campaign metrics | Purchase measurement metrics |
|---|---|
| Impressions and reach | Verified purchases |
| Clicks and engagement | Purchase conversion |
| QR scans | Scan-to-purchase outcomes |
| Coupon distribution | Eligible coupon redemptions |
| Offer participation | Verified product sales |
| Campaign spend | Cost per verified purchase |
| Consumer interest | Product trial and repeat purchase |
The availability of each metric depends on campaign configuration, data access and integration coverage.
From digital advertising and QR campaigns to in-store promotions and brand-funded cashback, ZlipR helps connect shopper interactions with real retail outcomes.
Discover. Engage. Shop. Reward. Measure.
Make your shopper marketing investments more accountable with ZlipR.
Purchase measurement is the process of understanding whether marketing campaigns and promotions lead to actual product purchases. It connects campaign interactions with transaction data, verified receipts or supported digital commerce order information.
POS integration enables brands to access eligible retail transaction data, including products purchased, quantities and transaction details. This helps measure product-level sales, campaign redemptions and promotional performance across participating stores.
Yes. Where participating POS systems provide product-level transaction data, ZlipR can validate purchases against UPCs, product identifiers, quantities and campaign eligibility rules.
ZlipR can use integrated POS transaction data or receipt and bill verification workflows. The method depends on the retailer’s technology and the campaign’s verification requirements.
ZlipR can track eligible purchases and cashback redemptions. Campaign comparisons and purchase trends can help brands evaluate promotional performance. Establishing incremental sales or causal uplift requires an appropriate baseline, control group or other measurement methodology.
Yes. ZlipR can consolidate available transaction and redemption information from participating retailers and supported POS integrations to provide campaign-level and retailer-level reporting.
ZlipR can connect campaigns to supported quick commerce shopping journeys and measure available order or purchase events where the relevant platform integration and tracking data are available.
The objective is to work with existing retailer billing systems through supported POS integrations. The exact integration requirements depend on the POS provider and the data needed for a campaign.