ZlipR helps FMCG and D2C brands connect with shoppers across digital media, quick commerce and offline retail. From product discovery and targeted promotions to brand-funded offers and purchase-linked campaigns, our shopper marketing solutions help turn consumer attention into measurable retail action.
Turn every shopper interaction into an opportunity to influence purchase.
Shopper marketing is the practice of influencing consumers throughout their shopping journey to encourage product discovery, consideration, trial and purchase.
It goes beyond traditional advertising by focusing on the shopper’s actual purchase decisions — what they buy, where they buy, when they buy and what motivates them to choose one product over another.
For FMCG and D2C brands, effective shopper marketing connects brand communication with the point of purchase, helping influence decisions across online and offline shopping environments.
With ZlipR, brands can connect digital campaigns, social media, creator content, quick commerce platforms, QR codes and retail promotions to create connected shopper experiences.
How ZlipR helps brands drive shopper activation.
01
Turn digital campaigns into shopping opportunities.
Convert consumer attention generated through digital advertising, social media, influencer campaigns and brand websites into actionable shopping journeys.
With ZlipR’s Ad-to-Cart capabilities, consumers can move from discovering a product to adding it to their shopping cart on supported quick commerce platforms.
Connect digital ads and social campaigns to product shopping pages.
Enable product discovery on platforms such as Swiggy Instamart and Zepto.
Promote individual products, multipacks and combination offers.
Reduce the gap between product discovery and purchase.
From ad impression to shopping action.
02
Drive product trials with brand-funded offers.
Encourage shoppers to try new products and variants through targeted brand-funded promotions.
ZlipR enables brands to create digital coupons, cashback campaigns and promotional offers designed to motivate purchase.
Launch new product and variant trials.
Incentivise first-time purchases.
Promote selected SKUs and product combinations.
Run targeted cashback and coupon campaigns.
Encourage consumers to explore new products within a category.
Make product trials easier to discover and more rewarding.
Encourage shoppers to purchase more through multipack promotions, cross-selling and combination offers.
Instead of promoting only individual products, brands can use ZlipR to communicate offers that reward shoppers for purchasing multiple products or complementary SKUs.
Examples
Buy 2 packs of Product A and get ₹40 cashback.
Buy Product A + 2 packs of Product B and get ₹50 cashback.
Buy a family pack and receive a promotional reward.
Purchase across selected product categories to unlock an offer.
These campaigns can help brands promote larger pack sizes, increase units per transaction and introduce shoppers to complementary products.
Measure campaign engagement and purchase outcomes.
Move beyond impressions, clicks and engagement metrics.
ZlipR helps brands connect campaign interactions with shopping actions and redemption outcomes through supported integrations and verification mechanisms.
Depending on the campaign and available data integrations, brands can track
QR scans and campaign engagement.
Offer views and coupon interactions.
Product shopping actions.
Cashback and coupon redemptions.
Verified purchases where transaction-level verification is available.
Campaign performance across participating channels.
Understand not just who saw your campaign, but how shoppers responded.
Shopper marketing across the entire purchase journey.
Discover
Capture attention through digital ads, social media, influencer campaigns, QR codes and retail media.
Consider
Help shoppers explore products, variants, combinations, bundles and promotional offers.
Try
Encourage product trials through first-purchase offers, digital coupons and brand-funded cashback.
Purchase
Connect shoppers to supported quick commerce platforms and offline retail purchase opportunities.
Repeat
Use targeted promotions and repeat-purchase campaigns to encourage continued engagement with the brand.
Built for FMCG and D2C growth.
ZlipR’s shopper marketing solutions can support campaigns across categories such as:
Food and beverages
Personal care and beauty
Home care and household products
Packaged foods and snacks
Health and wellness
Consumer lifestyle products
Whether you are launching a new product, promoting a larger pack, driving category penetration or encouraging repeat purchases, ZlipR helps connect marketing activity with shopping behaviour.
Why choose ZlipR for shopper marketing?
Connected shopper experiences
Connect digital media, quick commerce and offline retail touchpoints.
Purchase-oriented campaigns
Design promotions around product trials, basket growth and repeat purchases.
Flexible promotional mechanics
Support coupons, cashback, product combinations and brand-funded offers.
Shoppable brand engagement
Make advertisements, QR codes and brand content actionable.
Measurable campaign outcomes
Connect engagement, shopping actions and verified redemptions where supported by integrations.
Turn shopper attention into measurable retail action.
Your shoppers are discovering products across digital media, social platforms, quick commerce and neighbourhood stores. ZlipR helps bring these journeys together — making it easier for brands to influence product choices, encourage purchases and measure campaign outcomes.
Ready to make your next shopper marketing campaign more actionable?
Good questions. Clear answers.
What is a shopper marketing platform?
A shopper marketing platform helps brands plan and activate campaigns that influence consumer decisions throughout the shopping journey. It can connect digital advertising, product promotions, coupons, cashback, retail media and purchase-related measurement.
How is shopper marketing different from traditional advertising?
Traditional advertising primarily focuses on building awareness and brand consideration. Shopper marketing focuses on influencing purchase decisions through relevant promotions, product discovery, trial opportunities and point-of-purchase engagement.
How can FMCG brands increase basket size through shopper marketing?
Brands can use multipack promotions, combination offers, cross-selling and cashback incentives to encourage shoppers to purchase more products or larger pack sizes in a single transaction.
How can digital campaigns drive actual product purchases?
Digital campaigns can connect advertisements, social media posts and influencer content to product pages and supported shopping platforms. Ad-to-Cart experiences help reduce the steps between product discovery and adding an item to a shopping cart.
Can shopper marketing campaigns work across online and offline retail?
Yes. Shopper marketing can combine digital advertising, quick commerce, QR codes, digital coupons, in-store promotions and retailer-led campaigns to influence shoppers across multiple purchase environments.
How does ZlipR help FMCG brands measure shopper marketing campaigns?
ZlipR connects campaign engagement with shopping actions and promotional redemptions. Purchase verification and transaction-level measurement depend on the integrations and verification mechanisms available for each campaign.
