Smart QR Code Marketing That Connects Media to Shopping.
Turn every QR code into an opportunity for product discovery, engagement and purchase.
Consumers discover brands across television, packaging, newspapers, outdoor advertising, social media and retail stores. But how do you connect that moment of attention to an actual shopping opportunity?
ZlipR Smart QR Codes help brands bridge the gap between offline media and digital commerce.
Place QR codes across advertisements, product packaging, promotional flyers and in-store displays. When consumers scan, take them to engaging brand experiences where they can explore products, discover promotional offers and access shopping options on supported platforms such as Swiggy Instamart and Zepto.
Make traditional media interactive. Make product promotions actionable. Make every scan count.
QR code marketing uses scannable codes across digital and physical touchpoints to connect consumers with brand content, product information, promotional offers and shopping experiences.
Traditionally, QR codes have been used to direct consumers to websites, videos, product information and registration forms.
But their potential goes much further.
With smart QR campaigns, brands can connect physical media exposure directly to digital experiences that encourage product discovery, offer engagement and shopping actions.
ZlipR helps brands make QR codes more actionable by connecting scans to campaign-specific experiences, product pages, brand-funded offers and supported shopping destinations.
Turn every media touchpoint into a shopping opportunity.
01
QR codes on product packaging.
Turn product packaging into an interactive brand engagement channel.
Every product pack is an opportunity to engage consumers beyond the initial purchase.
With ZlipR Smart QR Codes, brands can encourage consumers to scan packaging and discover additional products, promotional offers and shopping experiences.
Use packaging QR codes to
Introduce new products and variants.
Promote complementary products.
Showcase multipacks and product combinations.
Offer brand-funded cashback and promotional rewards.
Connect consumers to product pages on supported quick commerce platforms.
Encourage repeat purchases and continued brand engagement.
Make every pack a gateway to your brand ecosystem.
02
QR codes on television and video advertising.
Make television and video campaigns more actionable.
Consumers often see interesting products in advertisements but may not immediately know where to buy them.
Add a QR code to television advertisements, connected TV campaigns and digital videos to give viewers a direct path to explore the advertised product.
When viewers scan, they can
Discover the featured product.
Explore product variants and combinations.
View available promotional offers.
Access relevant product shopping destinations.
Explore brand-funded cashback campaigns.
Connect high-reach video advertising with digital shopping opportunities.
From watching an advertisement to discovering where to buy.
03
QR codes in newspapers and print advertising.
Transform traditional print advertisements into interactive shopping experiences.
Newspapers, magazines, brochures and promotional inserts offer brands valuable opportunities to reach consumers.
Add QR codes to print creatives to connect readers with
Product information and brand content.
New product launches.
Promotional campaigns.
Product combinations and bundles.
Brand-funded cashback offers.
Shopping destinations on supported quick commerce platforms.
Give readers a reason to do more than just read your advertisement.
Turn print impressions into digital interactions.
04
QR codes on outdoor advertising.
Make outdoor brand communication more engaging and actionable.
Outdoor media such as billboards, transit advertising, retail hoardings and public displays can capture significant consumer attention.
ZlipR Smart QR Codes can connect these physical advertising touchpoints to digital campaign experiences.
Use QR-enabled outdoor campaigns to
Promote new product launches.
Highlight limited-period offers.
Drive product discovery.
Promote nearby participating retailers.
Connect shoppers to online shopping options.
Encourage engagement with brand campaigns.
QR placement and campaign design should account for viewing distance, lighting and safe scanning conditions.
Turn outdoor visibility into an interactive brand experience.
05
QR codes for in-store promotions.
Connect physical retail displays with digital brand experiences.
Use QR codes across store entrances, shelves, product displays, billing counters and promotional flyers to help shoppers explore additional products and offers.
Brands can use these touchpoints to
Highlight selected products and variants.
Promote combination offers and multipacks.
Encourage product trials.
Share brand-funded cashback promotions.
Connect shoppers to online product pages.
Encourage engagement with participating retailers.
Make the point of purchase a point of engagement.
06
QR codes for product sampling and activations.
Extend the impact of product sampling and consumer activation campaigns.
Sampling gives consumers an opportunity to experience a product. QR codes can help brands continue that engagement after the initial interaction.
Place QR codes on sampling packs, product trial displays and activation materials to let consumers
Learn more about the product.
Explore other variants.
Discover promotional offers.
Access product shopping destinations.
Participate in campaign experiences.
Engage with future brand promotions.
Turn product trials into opportunities for future purchases.
More than a QR code. A connected shopping journey.
A conventional QR code may simply open a website or display information.
ZlipR Smart QR Campaigns are designed to connect scans with relevant product and promotional experiences.
Create
The brand creates a campaign featuring selected products, content, bundles or promotional offers.
Generate
ZlipR generates campaign-specific QR codes and links.
Distribute
Place the QR codes across packaging, television, print, outdoor advertising, retail displays and other media.
Scan
Consumers scan the QR code using their smartphones.
Discover
They access a campaign experience featuring relevant products, information, bundles and offers.
Shop
Consumers continue to supported shopping destinations, including quick commerce platforms where available.
Measure
Brands can track QR scans, campaign engagement, shopping interactions and promotional redemptions, with purchase verification where supported.
From physical media to digital engagement to shopping action.
These campaigns work best as part of a connected Shopper Marketing strategy.
Make QR campaigns shoppable with Ad-to-Cart.
A QR scan should not have to end with a generic website visit.
ZlipR connects Smart QR Campaigns with Ad-to-Cart experiences, helping consumers move from discovering a product to accessing its shopping destination.
For example
A consumer sees a shampoo advertisement in a newspaper.
They scan the QR code.
A ZlipR campaign page opens, showing the shampoo, complementary conditioner and an available promotional offer.
The consumer selects the product and continues to the relevant shopping destination on a supported platform such as Swiggy Instamart or Zepto.
This creates a more direct connection between offline media and online shopping.
ZlipR Smart QR Codes can support marketing and shopper engagement campaigns across:
Food and beverages
Personal care and beauty
Home care and household products
Packaged foods and snacks
Health and wellness
Baby care and lifestyle products
Whether you are launching a new product, promoting a product combination, activating a television campaign or encouraging repeat purchases, QR codes can connect your media with relevant digital experiences.
Measure the impact of your QR campaigns.
Move beyond simply counting QR code scans.
ZlipR helps brands connect QR interactions with subsequent campaign activity and promotional outcomes.
Depending on campaign configuration and available integrations, brands can track
Total QR scans.
Campaign-specific engagement.
Product and offer interactions.
Shopping destination clicks.
Cashback and coupon redemptions.
Verified purchases where transaction-level verification is supported.
Performance across different media placements and campaigns.
Use these insights to understand which media touchpoints generate engagement and which campaigns encourage stronger shopping actions.
Measure more than scans. Understand what happens after the scan.
Why choose ZlipR for QR code marketing?
Shoppable QR experiences
Connect physical media to relevant product shopping destinations.
Multiple media touchpoints
Activate packaging, TV, print, outdoor and in-store campaigns.
Product-led engagement
Showcase products, variants, combinations and bundles.
Brand-funded promotions
Combine QR campaigns with cashback and digital offers.
Quick commerce integration
Connect consumers to supported shopping journeys on Swiggy Instamart and Zepto.
Campaign measurement
Understand scans, engagement, shopping interactions and verified redemptions where supported.
Connected shopper journeys
Bring offline media, digital engagement and commerce closer together.
Your brand already invests in television, print, packaging, outdoor advertising and retail promotions. Now make those touchpoints more interactive and connected to commerce.
With ZlipR Smart QR Codes, transform traditional media into shoppable experiences that help consumers discover products, explore offers and access shopping destinations.
Don’t just make your media scannable. Make it shoppable.
Good questions. Clear answers.
What is QR code marketing?
QR code marketing uses scannable codes across physical and digital media to connect consumers with brand content, product information, promotional offers and shopping experiences.
What are Smart QR Campaigns?
Smart QR Campaigns connect QR code scans to campaign-specific digital experiences. These can include product pages, brand content, promotional offers, cashback campaigns and shopping destinations.
How can FMCG brands use QR codes on product packaging?
FMCG brands can use packaging QR codes to introduce new products, showcase complementary products, promote offers, encourage repeat purchases and connect consumers to supported online shopping destinations.
How can QR codes make television advertisements shoppable?
A QR code displayed during a television or connected TV advertisement can allow viewers to scan and access a digital campaign experience featuring the advertised product, promotional offers and available shopping options.
Can QR codes connect consumers to Swiggy Instamart and Zepto?
Yes. ZlipR can connect QR campaign experiences to relevant product shopping destinations on supported platforms such as Swiggy Instamart and Zepto, subject to product availability and platform capabilities.
Can QR code campaigns offer cashback?
Yes. Brands can combine QR-led campaigns with brand-funded cashback and coupon promotions. Cashback eligibility and redemption depend on the campaign’s terms and purchase verification mechanism.
How can brands measure QR code campaign performance?
Brands can measure scans, campaign engagement, product interactions, shopping destination clicks and promotional redemptions. Verified purchases can also be measured where suitable transaction-level integrations or verification mechanisms are available.
Are Smart QR Codes different from ordinary QR codes?
A conventional QR code typically directs a user to a fixed destination. A smart QR campaign can connect the scan to a more structured campaign experience with product information, promotional offers, shopping links and campaign-level measurement.
